Beverage labelling covers wines, spirits, beers, FABs (flavoured alcoholic beverages) NABs (non-alcoholic beverages), bottled waters and soft drinks. Pressure sensitive label usage is growing rapidly in the beer, FAB, NAB and soft drinks segments. Beverage manufacturers mostly choose clear label constructions for clear-on-clear labelling applications typically involving transparent glass or polyester (PET) bottles. A crystal clear look is achieved with a special adhesive that retains its high clarity in humid bottling line conditions. A PET backing assures a smooth adhesive layer for maximum contact clarity with the substrate being labelled.